Many skincare products make huge promises, but what truly works and delivers bonafide results are what consumers want. To help decipher the mainstays of truly effective K-beauty skincare, Jude Chao, a K-beauty expert and blogger from Fifty Shades of Snail reveals her list of the most power-packed ingredients out there.

Hyaluronic Acid

An ingredient that Western beauty brands sometimes market as a premium addition to products, this is found in just about everything in K-beauty and is a humectant. read more

Not only do fresh flowers infuse color and a touch of nature into your living space, they help impart positive energy and a feel-good factor. Alissar Mzayek, CEO and Creative Director of Alissar Flowers explains how to weave a floral element into the home just in time for the festive season.

THE VALUE OF FLOWERS

“Flowers enhance our connection to nature. With our busy lives, sometimes it is important to appreciate the beauty of simple things that nature can provide. Flowers can make us feel happier read more

It’s not often you come across an individual with such passionand zeal for what she does; Saadiya Ahmad speaks with Jessica Michelle Kahawaty, an international model, lawyer, and very active philanthropist about how she leverages her influence to help others.

ON SOCIAL MEDIA

“Social media is the most powerful tool we have in our hands that breaks down every barrier known and allows us to amplify and spread a message instantaneously. I always aim to use my influence positively through social read more

When it comes to fitness, the results are unlimited. Whether you’re looking to lose weight or tone up, a clear training plan can help you achieve the results you want. Here are four different fitness goals with the recommended class to achieve the results you want.

Desired Result:

Weight Loss

Class recommendation: Cycling and Circuit Training

Cycling is a bike-based class that will maximize energy expenditure and raise your heart rate too; this coupled with a circuit training class will ensure read more

In a city that prides itself on getting fitter and healthier, participating in a boot camp can do more than boost your fitness quotient, as Mostafa Mersal, Coach at Fitness Bootcamp Dubai (FBC DXB) explains.

With more fitness challenges taking place in Dubai recently, Mersal points out that it’s apparent that residents of the city have a big appetite for becoming more healthy and fit. “Participating in all these challenges also gives them the opportunity to test themselves and have a more accurate read more

All of know how to run, but it takes more than putting on a pair of running shoes and going outside. Here are some key rules for running to help you along the way.

CLEAR IT WITH YOUR DOCTOR

If you’ve had some medical problems or are worried about running, it is advised to visit your doctor for a medical examination to rule out any kinds of problems. Most people don’t need to, however it’s a good way to clear your doubts. ORGANIZE YOUR SHOES Running can put weight on your joints, muscles, and read more